isi and conVISUAL File Patent for Mobile Scent Applications in Germany

The German syndicate consisting of isi, the institute for sensory analysis and marketing consultancy in Göttingen, and conVISUAL, the Oberhausen-based specialist for interactive value-added services, has filed the patent for applications allowing users to send scents through properly equipped cell phones. For further information please read  details here.

Marketing and Sensory Experts from isi are now present in North, South, West, and East Germany

Because of continually increasing demands for sensory tests throughout the country, the leading German institute for sensory analysis (isi GmbH) has decided to invest in new facilities. With this step isi is now able to conduct a wide variety of sensory consumer research in four different regions of Germany (Goettingen, Cologne, Munich, and Nordhausen).

isi  offers a wide range of solutions with a clear interface to questions relevant to marketing issues. Through its three core areas of expertise – marketing consultancy, market research, and sensory analysis – isi experts are able to monitor customer innovation projects ranging from idea generation to market introduction.

Up until now isi has had offices in Göttingen and Cologne. To further extend its outstanding market position in the field of sensory research in Europe isi is now expanding its capacities in Northern, Southern, and Eastern Germany:

• Currently, the construction of a new three-story building is underway at the head office of isi in Goettingen. When finished, the facility will provide a new sensory lab with additional14 booths, a professional focus group room, and modern viewing facilities, as well as an exclusive client lounge.
• In the third quarter of this year, a new isi lab with 12 booths will open in the heart of Munich. The new office will be managed by the 40 year old Marketing expert Olaf Biedekarken. Mr. Biedekarken has over 15 years of experience in the field of sensory and marketing consulting.
• In order to conduct sensory consumer research in Eastern Germany more effectively, and to intensify basic research in the field of sensory science, the University of Applied Sciences in Nordhausen and isi signed a cooperation agreement in May. (Link to sensory research publications)
  

Thanks to these latest developments, in the near future a total of  62 professionally equipped test booths will allow isi to carry out manifold sensory tests under controlled conditions in order to gain insight into consumer needs and preferences, thus helping to ensure long-lasting product success.