- Organisational form: Private
- Focus on: Food, Non-food
- Major activities: Product-co-design in real life settings, Consumer, Sensory, and Physiological Research & Consulting
Contact:
Wageningen UR Food & Biobased Research
Stefanie Kremer
P.O. Box 17
6700 AA Wageningen
the Netherlands
tel +31 317 48 14 28
fax +31 317 48 30 11
Wageningen UR - Food & Biobased Research (WUR-FBR) is a contract research organization and part of a leading European university in the Life Sciences. Researchers and students at Wageningen focus on the fields of food production, nutrition, health, nature, and the living environment.
The Consumer Science & Intelligent Systems group in FBR is one of the specialized research groups within Wageningen-UR
- CSIS core business: joint development of product innovations
- CSIS contribution: co-design of ‘product experiences’ in relation to moments and situations
- CSIS’ realisation: observation and documentation of the consumer's food-related behaviour and emotional responses in controlled, but natural settings (the Restaurant of the Future)
For this, the group uses the input from three main research topics:
- Perception of intrinsic and extrinsic product properties
- Psychological factors related to food choice and eating and drinking behaviour
- Situational factors related to food choice and eating and drinking behaviour
Please check our websites for further information:
www.fbr.wur.nl/uk/
www.restaurantofthefuture.nl