- Organisational form: Private
- Focus on: Food, Non-food
- Major activities: Co-design of Product Experiences, Consumer, Sensory, and Physiological Research & Consulting
Contact:
Wageningen UR - CICS
Dr. Jos Mojet
P.O. Box 17
6700 AA Wageningen
the Netherlands
Wageningen University is a leading European university in the Life Sciences. Researchers and students at Wageningen University focus on the fields of food production, nutrition, health, nature, and the living environment. Wageningen UR, includes the university and application-oriented institutes and works on knowledge that helps us to create safe, healthy, and above all tasty food. Food that is healthy and safe for both us, and our environment. Wageningen UR develops more efficient production and distribution methods in which the wastage of natural raw materials is minimised.
The Centre of Innovative Consumer Studies (CICS) is one of the specialized research groups within the institutes of Wageningen UR
- CICS’ core business: joint development of product innovations
- CICS’ contribution: co-design of ‘product experiences’ in relation to moments and situations
- CICS’ realisation: observation and documentation of the consumer's food-related behaviour and emotional responses in controlled, but natural settings (the Restaurant of the Future)
For this, CICS uses the input from four research topics:
- a segmentation of situations in time, enabling needs-and-desires-targeted product/concept development
- the memorability of intrinsic (multi-sensory) & extrinsic (e.g. claims) product aspects in product perception and liking and its consequences for product expectations; linkage of product liking to product loyalty
- the effects of satiety on product perception, on liking and on eating and drinking behaviour in relation to different situations
- learning processes that can be used to improve consumer’s food habits
Please check our websites for further information.
www.restaurantofthefuture.nl
www.cics.nl
www.wur.nl
