Sensory and Consumer Research during COVID19 - Interview with Martin Kern
The COVID19 pandemic poses a challenge to sensory and consumer research: How to test food, beverages, and other products if consumers can no longer enter the test studios? Dr. Martin Kern, head of SAM international, talks about how his company has adapted to the restrictions, found new ways of consumer testing, and how he and his team has ultimately profited from the challenge.
“The crisis has profoundly driven our innovative power”, he says. In this video he gives an in-depth insight into the test procedures, the measures taken to protect staff and consumers, and some new alleys he explored in order to ensure that the testing could go on – from Munich to Melbourne, from Sierra Leone to Shanghai.
Interested in more details? Here is the 20 min version: https://youtu.be/RZKfdPSRoKs
Need a summary? Here is our 4-min version: https://youtu.be/E-XJpXJVnG4