Uncovering growth opportunities
SAM Sensory and Consumer Research, founded in 1988 and now part of Eurofins, is a leading international specialist in sensory and consumer research. SAM helps businesses enhance product positioning and market performance by leveraging deep insights into consumer decision-making and preference.
SAM uncovers hidden growth opportunities and supports cost/quality optimization. Each study is customized to client needs, delivering actionable recommendations for long-term product success.
Worldwide support
With high-tech facilities across Europe and a unique global sensory marketing network, SAM conducts research in over 40 countries, ensuring high-quality, cost-efficient studies. Standardized data collection, precise storage, preparation, and presentation guarantee robust outcomes. As a trusted and independent partner, SAM has executed over 20,000 projects across food, cosmetics, home care, and FMCG industries, providing unparalleled expertise in sensory and consumer research.
