In an increasing number of domains, game-based learning is gaining traction.
Could a more active approach to discussing a topic also be beneficial for focus groups in sensory & consumer research?
Catherine Leclercq and Fiorella Sinesio from the ESN member Centre for Food and Nutrition, Council for Agricultural Research and Economics (CREA-AN), Italy, decided to put this idea to the test.
The study, funded by an ESN grant, has just been published in Applied Environmental Education & Communication.
Exploring the use of game-based experiential workshops to complement focus group discussions toward more sustainable food systems
The Question: Traditional focus groups heavily rely on cognitive reflection. Could a method that also includes intuition and emotions help answer relevant questions in the area of sustainability?
The study: The research team explored the power of game-based experiential workshops alongside traditional focus groups in uncovering drivers and barriers to environmentally sustainable food systems. The study design involved 21 people in a focus group and 19 in a game-based learning workshop in Lazio, Central Italy. The workshop included games, theater, and insights through body language.
The result: The dynamic nature of game-based workshops allows capturing non-verbal cues, enhancing the understanding of participants’ perspectives. Game-based workshops can outperform focus groups in diagnostic potential. Let’s continue exploring innovative ways to achieve sustainable development goals!
The research team: Catherine Leclercq, Anna Saba, Elisabetta Moneta, Nicoletta Nardo, FaustNatella, Marina Peparaio, Eleonora Saggia Civitelli, Elisabetta Toti, Fiorella Sinesio Centre for Food and Nutrition, Council for Agricultural Research and Economics (CREA-AN), Rome, Italy.
Catherine Leclercq, Anna Saba, Elisabetta Moneta, Nicoletta Nardo, Fausta Natella, Marina Peparaio, Eleonora Saggia Civitelli, Elisabetta Toti & Fiorella Sinesio (2023).
Exploring the use of game-based experiential workshops to complement focus group discussions toward more sustainable food systems..
Applied Environmental Education & Communication. Volume 22, 2023
