The power of the senses
Rethink and Refresh! We set out to find the sweet spot between pleasure and responsibility. And to create real connections between the people, the products and the world around us. We believe in the power of the 5 senses and the 6th sense: meaning.
We are experts in understanding how people feel, think and buy. From this, we derive recommendations for successful and sustainable strategies, concepts, and products. We work in food & beverages, FMCG, household appliances, consumer electronics and many other sectors. Our clients are global corporations, SMEs, and innovative grownups.
Tools for a better tomorrow
We combine full-service market research (quantitative & qualitative, digital and face-to-face) with sensory product research (consumer and expert sensory research). For each challenge, we develop a customized study design that may include the following approaches and methods: Central Location Tests, In-Home Use Test, Qualitative & Co-creative Approaches, Online Surveys, Custom Developed Digital Insights Platforms.
