One of the top-ranked universities in the world
Wageningen UR Food & Biobased Research (WFBR) is one of world’s leading research institutes in its area. WFBR carries out applied scientific research and focuses strongly on solutions for business and policy. Our Consumer Understanding group covers many areas such as food choice, eating behavior, and consumer psychology.
Our experimental facilities allow for a broad range of behavioural and perception studies. Our sensory lab has 16 computerised taste booths, and we are also equipped to perform studies in real-life settings. In cooperation with our diverse professional contacts we are able to perform world-wide research.
Educating the future sensory scientists
We bring unique contributions to multiple BSc and MSc programmes. Our education is rooted in marketing science, consumer behaviour, social psychology, and economics. We integrate basic marketing literature, recent developments in the literature, and our newest & latest research in our teaching.
