The research “Screening respondents to increase data quality in consumer tests” just has been published in FQP.
Saving costs and enhance data quality
It is always special to see an ESN-supported project grow from an idea to a final publication. The “data quality” project is one example.
Congratulations to John Castura, Terhi Pohjanheimo, Oskar Laaksonen, Jean A McEwan, Paula Varela Tomasco, and Tormod Næs for their latest publication: Screening respondents to increase data quality in consumer tests. (Food Quality and Preference, Volume 112, December 2023, 105030)
How a clever change in the research design can lead to better data. John Castura from CompuSense at the data quality workshop at Eurosense 2022 in Turku, Finland.
“This research shows that data-quality screening has the potential to yield the same results with fewer consumers, which realizes cost savings, or to obtain better-quality data from a same-sized panel, which gives more insight and greater confidence in decision making.”
Castura, John & Pohjanheimo, Terhi & Laaksonen, Oskar & Mcewan, Jean & Varela, Paula & Næs, Tormod. (2023).
Screening respondents to increase data quality in consumer tests.
Food Quality and Preference, Volume 112, December 2023, 105030
