haystack wins Esomar Effectiveness Award 2014

"Fascinating, challenging and especially smart”: haystack's Car Clinics 3.0 is rewarded by ESOMAR as the industry's best in demonstrating the tangible impact of market research.

21 September 2014

 

"Fascinating, challenging and especially smart”: haystack's Car Clinics 3.0 is rewarded by ESOMAR as the industry's best in demonstrating the tangible impact of market research.

This worldwide competition showcases the industry’s best in demonstrating the tangible impact of market research. The finalists include all clients of research, in any market or field, who can prove the payback of their research investment (ROI). The award places particular emphasis on how research affects commercial performance in a measurable way.

The winner:

Car Clinics 3.0 (Automotive Research Forum 2013)
Designing better cars by peering into the consumers brains. 
Wim Hamaekers, Haystack International, Belgium
Fatima El Khatib, Haystack International, Belgium
Rony Pauwels, Toyota Motor Europe

What the jury said: "Fascinating, challenging and especially smart”


For more information visit: Opens external link in new windowhaystack-international.com

 

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